Media

Nike creates Speed Dots for Team USA Uniform

Filed under General on July 29, 2012 | Comment(s)

Team USA loves them. The World of BMX clothing critics though, is giving critical reviews as if they were Mr.Blackwell during fashion week in New York.

But what these critics haven't seen is the unique, high-tech features of these uniforms that Nike has developed over the past two and a half years. The biggest standout on the uniform are what is being called "Speed Dots" (TM) - small air-deflecting dots that are rumored to have been wind-tunnel tested, and will give Team USA that tiny edge over their competition; especially in the opening Time Trials on August 8th.

Nike has kept hush on this design feature; supposedly treating it like a top-secret CIA spy mission - and still has yet to release any official word on the clothing. 
Meanwhile, the BMX fans and super-critics have done quite the opposite. Their voice has been loud and not so kind. Initially seeing a mock-up flat rendering of the uniform that was released by USA Cycling a few weeks ago, the BMX internet boards instantly lit up with hundreds of reviews; mostly all in the realm of total nagativity.

From afar, the Nike jersey design is very simple - with a white body and blue sleeves that more resemble a Little League baseball team than they do the typically Motocross-inspired look that BMX racers are accustomed to. The pants were inspired by the original Haro pants, designed by Bob Haro in 1982, as a tribute to the iconic designer and BMX Hall of Famer. Unconfirmed is the rumor that Haro himself - as he did in 2008, played a small role in working with Nike on the design.

As we said; Nike has been so silent on this project that it has made the BMX World wonder whether they are being too secretive or embarassed. Yet anybody who knows how Nike works, will say that it's their secretiveness side at work - as they would never release anything they weren't feeling confident in. What is most surprisingly, is Nike's lack of promotion and hype behind such a technically-advanced product. Rather than premiering the U.S. Olympic uniforms to the media in a typical fashion-show - as most countries do, the 5-person BMX squad debut'ed their new uniforms in a last minute PULL magazine photo shoot at the Olympic Trianing Center, just days before leaving for London - and one day after the Games had already began.

The U.S. Olympic BMX team is made up of three men and two women: Colorado's DAVID HERMAN, Nevada's CONNOR FIELDS, California's NIC LONG, Utah's ARIELLE MARTIN and Minnesota's ALISE POST. Publicly wearing the final edition of their Olympic uniforms for the first time, the team seemed enthusiastic about the custom tailored fit; and playfully razzed BMX Program Director Mike King about whether or not the jerseys should be tucked in to the pants or hung outside. The team had just received these final jerseys that morning, after some last minute adjustments were made by Nike to give the racers a slightly tighter fit. 

Examining the clothing up close, this writer changed his mind on Team USA's new look - now knowing more about the R&D work that Nike has put in to these pant and jerseys, all in order to give our Americans the best edge over their competition: Speed Dots. Placed in key areas where wind-drag can play a factor in giving or taking away that precious 1/100th of a second, these Speed Dots can be the difference between first and second in a time trial. Nike's use of lightweight-yet-strong materials in the pants - also rumored to have used kevlar threads to strengthen the knee joints, will provide also comfort and freedom for Team USA.

Yet for most BMX racers, families and fans, the perception is that Nike designers were more concerned about what the clothing does, than how it looks. While USA BMX doesn't beleive the "Bad News Bears" baseball look will catch onin our sport, it will draw more attention to our racers and make them stand out amongst a sea of MX-inspired riders from around the globe.

Love 'em or hate them, we will all find out how they work for these five Americans from five different states, on August 8, 9 and 10th. If any of them bring a Gold back home to the USA, we're hoping Nike will become a bit more vocal about the role they played in our racer's success. 

Image Gallery

  • Sm_alise_5590_mxw60_mxh60_e1
  • Sm_arielle_5414_mxw60_mxh60_e1
  • Sm_img_5453_mxw60_mxh60_e1
  • Sm_img_5481_mxw60_mxh60_e1
  • Sm_img_5497-team_mxw60_mxh60_e1
  • Sm_post_5596_mxw60_mxh60_e1
  • Sm_teamusa_5541_mxw60_mxh60_e1
  • Sm-connor_5417_mxw60_mxh60_e1
  • Sm-herman_5431_mxw60_mxh60_e1
  • Sm-img_5467_fixed_mxw60_mxh60_e1
  • Sm-img_5511_mxw60_mxh60_e1
  • Sm-nic_5436_mxw60_mxh60_e1
  • Sm-olympicwomen_5575_mxw60_mxh60_e1
  • Teamusa-hightechjerseys_mxw60_mxh60_e1
  • Teamusa-men2012_mxw60_mxh60_e1
  • Teamusa_mxw60_mxh60_e1

Fa-solid-arrow-left

Membership

Fa-solid-times
We're excited you want to ride with us! If you are a new rider, welcome to the family! If you are experienced, we are glad to have you back. Please select below:
Purchasing of New Memberships is temporarily disabled. Please contact us for more info.
15%

Step 1 / 6

To create or renew your membership, please sign in to your account or create a new account. If you are purchasing a membership for someone under the age of 18 please create an account for yourself first.

Eye-password-icon@2x Eye-invisible-outlined@2x

OR Forgot Your Password?
Forgot your password? Put in your email address here and we’ll email you a link to change your password.

An email from no-reply@bmx.com containing instructions to reset your password has been emailed to you.

If you’re having trouble finding your email, try checking your Spam folder.
10%

Step 1 / 6

If you are purchasing this membership for someone under the age of 18, you must first create an account for yourself in order to enter payment options and sign safety wavers.

Birthdate must be a past date.
15%

Step 1 / 6

Password must be at least 8 characters.
Check all that apply.
15%

Step 1 / 6

Password must be at least 8 characters.

Check all that apply:

In order to comply with COPPA standards, and for your safety, riders under the age of 13 must have a parent or legal guardian register an account on the USA BMX site and consent to your profile creation. Please fill out your guardian’s email below.


Thanks for registering! Return to sign in below and sign in to your new account to continue to your purchase. An email has also been sent to with instructions on verifying your account. If you don’t see it, be sure to check your spam.
30%

Step 2 / 6

Who is this membership for?
Are you the rider's parent or legal guardian?

You must be the rider’s legal guardian in order to purchase a membership. Please have the rider’s legal guardian create an account and purchase the membership.

Is this your first time in BMX?
Please confirm your birthday.

Birthdate not accepted.
Is this the rider's first time in BMX?
Please confirm the rider's birthday.

Birthdate not accepted.
You must be over the age of 18 to purchase a membership. Please have your parent or legal guardian create an account and purchase your membership.
50%

Step 3 / 6

Balance Bike memberships are discounted and not considered a First Family Membership.
If your family member(s) already have a membership, enter their serial numbers for a $5 discount on your newest membership.
50%

Step 3 / 6

Balance Bike memberships are discounted and not considered a First Family Membership.
If your family member(s) already have a membership, enter their serial numbers for a $5 discount on your newest membership.
70%

Step 4 / 6

Gender
Skill Level
Please choose the track you would like to credit your membership to, as this helps your home track earn their ranking within the state or province.


Home Track State / Province
Home Track
Type of Membership
85%

Step 5 / 6


Please review the waivers below carefully and submit your electronic signature to consent to them.

In order for the membership to be processed, the Sanction must receive your digital signature. By digitally signing in the box below, you agree to the terms and conditions of the waivers referenced above.

Step 6 / 6

When adding a credit card, BMX Canada members must add their card to the CAN jurisdiction for processing.

SELECT USA BMX OR BMX CANADA

Step 6 / 6

Please confirm that all of your information is correct before completing your purchase.

If you do find a problem, click the back arrow to correct it.
Membership for
Home Track
Proficiency
Family Member
Membership Type
Date of Birth
Age
Payment Due
Make a Payment
Thank you for your purchase!
An email has been sent to your inbox with information on getting started with us:

Please download membership card below.

30%

Step 2 / 6

Please enter your Serial Number and Validation Code from your Trial Membership. Serial Number will be 8 digits and Validation Code will be 4 digits.
30%

Step 2 / 6

Renew a membership registered under your account, or by searching for existing memberships.
OR
50%

Step 3 / 6

Select one of the memberships below to renew a membership.
Search for Existing Memberships
50%

Step 3 / 6

Search for a rider by name or by serial number to renew a membership.
Please fill out both names.
OR
View Memberships on Your Account
50%

Step 2 / 6

Are you the rider and/or rider’s parent/legal guardian?
70%

Step 4 / 6

Gender
Skill Level
Skill Level
Please choose the track you would like to credit your membership to, as this helps your home track earn their ranking within the state or province.


Home Track State / Province
Home Track
Balance Bike memberships are discounted and not considered a First Family Membership.
If your family member(s) already have a membership, enter their serial numbers for a $5 discount on your newest membership.
Type of Membership
85%

Step 5 / 6


Please review the waivers below carefully and submit your electronic signature to consent to them..

In order for the membership to be processed, the Sanction must receive your digital signature. By digitally signing in the box below, you agree to the terms and conditions of the waivers referenced above.

Step 6 / 6

Please confirm that your information is correct and check out.
Membership for
Home Track
Proficiency
Family Member
Membership Type
Payment Due
Make a Payment
Thank you for renewing!
An email has been sent to your inbox with information on your renewal with us:

Please download membership card below.

Step 6 / 6

When adding a credit card, BMX Canada members must add their card to the CAN jurisdiction for processing.

SELECT USA BMX OR BMX CANADA